97% OF CONSUMERS SEARCH ONLINE BEFORE MAKING A PURCHASE
Not all search listings on page one of Google are the same. So while you might be running Google AdWords or appear on Google Maps you are likely missing out on the bulk of the business. How much traffic and business are you missing out on exactly? Well, the average click-through rate for paid search in 2018 (worldwide) was 2% (Convario, January 2019) with Google Maps only representing a small fraction of traffic. So, If you are relying solely off Google AdWords for your traffic, you are missing out on 85% of the traffic running through Google.